Lady Geek Brand Survey - Results (136 Interviews)
Which of the following technology brands, if any, would you recommend to a friend? Select as many as you like. (737 Votes)
| 95 votes / 13% |
| 77 votes / 10% |
| 23 votes / 3% |
| 30 votes / 4% |
| 42 votes / 6% |
| 18 votes / 2% |
| 33 votes / 4% |
| 17 votes / 2% |
| 17 votes / 2% |
| 39 votes / 5% |
| 29 votes / 4% |
| 33 votes / 4% |
| 41 votes / 6% |
| 52 votes / 7% |
| 18 votes / 2% |
| 50 votes / 7% |
| 33 votes / 4% |
| 29 votes / 4% |
| 61 votes / 8% |
| 0 votes / 0% |
When buying technology which one of the following statements best describes you? (130 Votes)
| 8 votes / 6% |
| 1 vote / 1% |
| 57 votes / 44% |
| 5 votes / 4% |
| 2 votes / 2% |
| 48 votes / 37% |
| 0 votes / 0% |
We want to know what's important to you when it comes to choosing technology. Which of the following are important or true? (135 Votes)
| 0 votes / 0% |
| 0 votes / 0% |
| 0 votes / 0% |
| 0 votes / 0% |
| 0 votes / 0% |
| 0 votes / 0% |
| 0 votes / 0% |
| 0 votes / 0% |
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| 0 votes / 0% |
Are there any companies that you feel are doing particularly well when it comes to marketing technology to women? It could be anything from a good advertisement to great customer service or just a great product. (96 Answers)
Answer 1 of 96
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Answer 2 of 96
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Answer 3 of 96
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Answer 4 of 96
Apple does it well in-store, in part because they have the leisure of a single brand.
Answer 5 of 96
I just recently bought a Dell Inspiron, which was specifically marketed to women due to the colours of the laptops. I was immediately drawn to their products because it looked more chic than a mac (in my opinion) and it was 1/3 the price.
Answer 6 of 96
test 2
Answer 7 of 96
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Answer 8 of 96
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Answer 9 of 96
test2
Answer 10 of 96
I guess Apple does good. They have nice products and they are selling them to EVERYONE without putting naked or nearly-naked girls on their ads and without making separate brand of femiApple pinkish crap.
Answer 11 of 96
Not sure of the specific brands (a brand using Lumix perhaps), but some of the digital camera (point & shoot style) ads caught my eye in various women's magazines with their features... e.g. face recognition, more vibrant colours...
Answer 12 of 96
apple and google have excellent marketing period. They don't seem to address genders seperately. Thank goodness.
Answer 13 of 96
nope.
Answer 14 of 96
Can't say as there are any that spring to mind
Answer 15 of 96
apple
Answer 16 of 96
I don't know.
Answer 17 of 96
apple, thier design is gorgeous and their products are very funtional.
Answer 18 of 96
I don't think in those terms. it's either good or bad. Whether women or men then use it - or not - is not interesting to me.
Answer 19 of 96
N/A
Answer 20 of 96
I dont buy very much tech so dont interact with brands that much. Apple was ok when i got the iPhone but the big shop in Regent Street is staff almost exclusively by men. I had some really basic questions because I was totally new to the iPhone and noone took the time to explain the basic things I wanted to ask about, I felt a bit stupid asking. I dont have that much money to spend and technology isn't high on my list of priorities, even though it would be good to own more. It's just too hard to work out and use and there's too much potential for it to go wrong!! So if I can live without it, I dont bother. I liked the Asus because I could just turn it on and use it. Also, buying technology is no fun because the sales staff are either completely unhelpful and useless or pushy.
Answer 21 of 96
I don't like this gender view. I don't want to be approached in that way, rather interest-based, but not gender-based.
Answer 22 of 96
I quite blind to the gender difference in messaging - I don't think it matters, certainly not to me.
Answer 23 of 96
Can't think of any.
Answer 24 of 96
Apple just because they make things USEFUL, attractive and fun, but not specifically gender related. I DON"T want to see a "Lady Mac" LOL.
Answer 25 of 96
I thought we lived in the 21st century where men and women were equal, this survey is to be frank a waste of time. Products should be advertised to show how they benefit our lives not whether they'll colour coordinate with my living room.
Answer 26 of 96
Dell, Apple
Answer 27 of 96
Dell, Apple
Answer 28 of 96
Anyone who markets tech products as being specifically 'feminine' is onto a huge loser for me - those Dell ads with the coloured laptops? Patronising and inaccurate. I have a feeling PC World did a similar thing with 'ooh, my parents have just given me a laptop' ads a while back.
I don't want special versions of things made in pink, sold to me almost entirely on the basis of it being pink, oh-and-you-can-use-it-for-SHOPPING!
I want good quality, stylish tech marketed on the basis of its features and what gaps in my life it fills. Same as men do. Gender should be an irrelevance. i.e. iPhone ads, fairly gender neutral, tell you what it does that you didn't know you wanted, shows you how good it looks = bingo.
Answer 29 of 96
I do not view adverts as being marketed to a gender, I look for products marketed to people with brains so question irrelevant (and slightly patronising)
Answer 30 of 96
...
Answer 31 of 96
The companies that are succeeding, at least in marketing to this woman, are the companies that treat women as regular consumers.
So mostly companies don't succed at this, but they can massively fail by painting it pink and sticking a bow on it. Or doing one of those 'hoho aren't men dumb' adverts
Answer 32 of 96
Apple recognise that great design is not just about utting a pink jacket on an existing product but making sure that the product really works, feels comfortable and is intuitive to use.
I also find their shops a relaxing experience where it's easy to try out products without feeling hassled, and easy to get sensible, clear, friendly advice when it's needed.
Answer 33 of 96
Nintendo and EA with their Wii exercise products, probably. But equally, Nintendo had an atrociusly sexist campaign for the DS when it first came out featuring a guy and girl in bed - it actually delayed me purchasing a DS for a full year as I decided to boycott on principle till the ad changed! (I knew I'd buy in the end cos I love Nintendo products.)
Answer 34 of 96
Apple & Google seem to both cater to women and men indiscriminately. Some of the other ones might do too, but I guess I don't pay much attention to them.
Answer 35 of 96
Not really! I constantly feel patronised with pink or floral patterned stuff and, even worse, "special, simplified features for women", and so on. My experiences in-store are usually pretty awful, some 19 year old guy talking down to me and often trying to sell me something I've clearly stated I am not interested in.
However, I am waiting to see what happens when the Best Buy stores open next year, whether or not they can translate some of their woman-friendly practices into this market. They haven't got it down yet but at least they've recognised our market power and have been trying to do something about it in the US and Canada.
Answer 36 of 96
Apple and Google seem to treat their customers respectfully and don't bring gender into it, which is exactly what the other brands should do.
Answer 37 of 96
I think trying to market technology to women is bullshit. A mobile phone is not a fucking bra.
Answer 38 of 96
Nintendo. The Wii and DS have the best range of games for all genders and ages. Of course, they are promoted rather stereotypically but it is not portrayed like the ferociously male Xbox 360.
Answer 39 of 96
No - haven't noticed any. I never feel they are talking to me. I don't need all the nerded technical information - but I don't need a pink cover and a 20-year model in high heels either :-)
Tell me straight what the product can do for me - and how. Then I'm ready to buy!
Answer 40 of 96
Google, Apple, stay neutral and just make good products for everyone. Even Apple's pink iPods are just one color among many. They haven't gone out of their way to have women pose with them in ads, haven't made condescending campaigns about their simpler products being "great for girlfriends" etc.
Answer 41 of 96
Sorry. I don't generally read adverts for technology
Answer 42 of 96
Nintendo. I think the way that have marketed the Wii is brilliant. By not focusing on a gender, but on something everyone wants to do...get fit, they hit on a winning combination.
Sometimes, companies try too hard to just target women. Whilst they are an important market, sometimes I think it actually backfires. I want stylish products, on occasion I want them to match my outfit. It is important to me that my phone is on trend, but it shouldn't take away from the tech. The companies that do it the best are those that cater for us all.
Nokia - always great. They're not pro-women or men. They just make great, stylish phones. It's the same with laptop manufacturers. They offer a good range of stylish products - HP and Dell in particular.
Answer 43 of 96
Honestly I think Apple are the only technology brand that are marketing correctly to women at the moment - and I say that because they market to everyone with extremely usable products. While they make brightly coloured gadgets they tend to do so with no particular group in mind allowing everyone to develop their own persona for the product.
Answer 44 of 96
I think the ones that have seemingly gender neutral campaigns and strategies are currently delivering most successfully. As you mention elsewhere on your site the overtly feminised tech campaigns are patronising and insulting. I don't want things in Pink either. The recent Windows7 campaign is a good example of how something can work because it is attempting to be all encompassing. I would also perceive Apple Ads to be gender neutral.
Answer 45 of 96
I buy Apple for most of my needs. They don't single out women as being "different" or needing to have everything in garish pink. Their customer service is always fantastic and their one-to-one scheme is excellent.
Answer 46 of 96
Not really. They all attempt to make technology accessible to man and woman. Some companies go as far as changing the EXTERIOR of the product to make it more feminine, but that's a bit patronizing. Some girls actually want something good INSIDE the product.
Answer 47 of 96
Firefox (Mozilla) is brilliant, but not specific to women.
Wii is also fun, although disappointingly doesn't have the features of an xbox like a DVD player or brilliant quality. Hence, haven't bought one yet. Small apartment means a girl has to save space. (see non-intrusive comment above)
Answer 48 of 96
No, the vast majority of technology marketing aimed at women seems to assume that we are only interested in the pretty colours that products are available in, or that the product is available in pink!! I have just as much interest in the technologies used in the product, although I do place a fairly high value on the quality feel of a product.
In general, the smaller netbooks are brilliant for everyday life, especially as they fit in a reasonably large handbag and aren't so heavy they pull your shoulder off.
Answer 49 of 96
I dont even look at something marketed for women only
Answer 50 of 96
Apple usually provide good customer service and are not patronising.
Answer 51 of 96
I love Apple products but I don't think that they are specifically marketed to women.
Answer 52 of 96
asus; sony ericsson; apple because they don't obviously focus on women
Answer 53 of 96
Canon's advertisments are personal without being sickly (usually). Apple's staff are very friendly and at least seem to recognise that you are there because you want to give them money.
Answer 54 of 96
NO
Answer 55 of 96
NIntendo DSi, because there are interesting games for it
Answer 56 of 96
Apple.
Answer 57 of 96
Well i feel that sony have a good idea with the multi coloured laptops but feel thet there marketing strategies are all wrong. They almost tell women to buy pink.
Answer 58 of 96
I don't think any company is doing particularly well. The only reason I quote Philips high is due their personal care products for women. I don't really know what do we look for that is different from men, but if they should look at a brand to be inspired, probably should be Nike.
Answer 59 of 96
Apple. Apple products look great and just work. They're easy to use but functional. They're stylish but not particularly aimed at men or women. They don't try and please women they just make a great product.
Answer 60 of 96
philips are alright but all of them could do with getting more intune with women....
Answer 61 of 96
I liked Nildram (ISP) for their customer service.
Answer 62 of 96
I like non-gender-specific technology (NO PINK). HTC has a good marketing campaign on right now. Typically, mobile phone companies strike this gender-neutral balance. Nintendo is trying to pander to women but, is falling short on software, not all of us are interested in fitness. There is no reason why the major games consoles couldn't advertise the fact that some single shooter games allow you to play a female character. I really enjoy Fallout 3, for example, for this reason.
Answer 63 of 96
Sky technical staff never patronise me when I report broadband problems, which is quite refreshing.
I think mobile phone companies are particularly bad at explaining how their products work and benefits of new tech.
I don't think any of them do it particularly well, because only Nintendo try and they are a little unsubtle, but at least they try!
Answer 64 of 96
Nintendo they offer games that are not aimed at a specific gender but aimed at both
Answer 65 of 96
I think any company that doesn't single women out or patronise is doing particularly well in my book.
Answer 66 of 96
Not really. I don't things targeted at me, particularly - I just don't want to be patronised or excluded.
Answer 67 of 96
Can't think of specific company examples but neutral adverts are better. Poor examples are easier. For example I've played and own PS2 and PS3 as do most of my (female) friends. But their adverts feature 'lads' avoiding their girlfriends to play PS3. Seems pretty clueless.
Answer 68 of 96
Apple. They make different coloured Nano's but don't associate the Pink's with women.
Answer 69 of 96
I avoid anything that's particularily marketet to women, when it comes to technology. I research facts and available options, and then I decide upon the cost/performance ratio.
The best customer service tends to come from small, local businesses.
Answer 70 of 96
Apple, in my experience, dont talk down to women. I have found all other sales reps start talking to my husband when I ask a question
Answer 71 of 96
Nintendo seem to work their female target audience well. I actually don't mind the Dell 'Candy' ads as I think it's portraying technology as fun - no bad thing. I know plenty of women who do buy pink gadgets and plenty that buy red, blue and silver ones too.
Answer 72 of 96
I'm not sure any of them are good. I have received great customer service and advice from Amazon, Apple, Lakeland (among others), but it's not because I'm a woman as I do most of my interaction online.
Answer 73 of 96
I think Nintendo are making an effort (with both Wii and DS Lite) to appeal to women (with Keep fit; personal trainer etc) products. But, when it comes to PC/laptop/phone and camera manufacturers I think they all (to coin a good American phrase) SUCK!
Answer 74 of 96
Apple - because they are mostly neutral about gender.
Philips - I like the way they advertise.
Answer 75 of 96
I don't believe that technology needs to be marketed differently to women in the sense of branding and colours etc. I'm not sure I pay much attention to the company's marketing, I read blogs and tech reviews a lot and take my opinion from them. The product design is important though and I hate it when products come out that are pink; I find it incredibly patronising, but I do know a lot of women who aren't as interested in tech like the girly colours on phone's and MP3 players etc.
I thought the Dell Inspiron colour offering is brilliant and I bought my midnight blue Dell laptop online because it was so easy. Although they then let themselves down by making some colours more expensive than others. Apart from seeing products in different colours sometimes, I don't think I've ever noticed a particularly 'female focused' ad campaign.
Answer 76 of 96
Don't know
Answer 77 of 96
I think the best companies are ones that don't acknowledge a gender divide to begin with.
Answer 78 of 96
I think they all market all, those who market colour I would think get more womend attention having just bought a pink dell laptop and owning a pink DS and my daughter wants a pink iPod
Answer 79 of 96
I think that women pick up a great product from the product itself, not what the marketing say. In other words I would pick a producy marketed for men over most marketed for women.
Answer 80 of 96
I don't view technology as gender specific, in my case it's more about attitude. Ads I can remember tend to be about colour co-ordinating your tech to match your lipstick, which annoys me. I recently had a positive experience at Vodafone, the sales assistant did not try to patronise me, but focused on functionality that suited my needs.
Answer 81 of 96
apple and google appear to be the most gender neutral, but even those brands have a male orientation or vibe, like the primary consumer is assumed male.
Answer 82 of 96
Apple. But then everyone knows that! The Wii is also great - it works in a way that I feel is more suited to women - more about a communal experience. I realise this is a generalisation but in my experience, more women enjoy the Wii than other gaming consoles (not to say there aren't female gamers...but there are fewer)
Answer 83 of 96
Apple. Simple, design and performing products, but you don't feel dumb buying them.
Answer 84 of 96
Apple. Great products, great branding.
Answer 85 of 96
apple - although i think they market well to all!
Answer 86 of 96
I don't particularly like technology companies who specifically market at women, I guess the ones I think do it well aren't marketing at women based on superficial stuff, but on deeper issues, which aren't necessarily flagged as 'female'.
Answer 87 of 96
I think LG and apple do a good job, not specially targeting women but their products appeal to me
I am a photographer and use canon- and I would probably say their advertising is neutral or male focussed
Answer 88 of 96
Baileys drinks.
Unfortunately i can't think of any technology brands who market well to women, or any techy adverts aimed at women that make me laugh.
Answer 89 of 96
Apple in general – their stuff is lovely, feels lovely, looks lovely and works well. And they don't do the irksome, patronising 'marketing to the girls'.
Answer 90 of 96
Nbody immediately springs to mind as focussing purely on women. Apple are always good.
Answer 91 of 96
I don't particularly feel that any technology companies are that great at marketing to women.
Answer 92 of 96
I would not be interested in a product marketed "to women". Although from observing my family and friends I notice that Nintendo has done well with the Wii and DS. My 65 year old mother bought a DS on recommendation from female work colleagues, and we regularly have Wii parties involving men and women.
Answer 93 of 96
I would not be interested in a product marketed "to women". Although from observing my family and friends I notice that Nintendo has done well with the Wii and DS. My 65 year old mother bought a DS on recommendation from female work colleagues, and we regularly have Wii parties involving men and women.
Answer 94 of 96
None that spring to mind!
Answer 95 of 96
ASUS products are quite good quality and good value for money
Answer 96 of 96
Haven't noticed recently - maybe because I'm not in the market for anything. I HATE the notion of coordinating your laptop with your clothes. And just as you say in your column, pink stuff for women is a total turnoff.
Which of the following electronic devices, if any, have you bought for yourself or for a gift in the last year? (368 Votes)
| 64 votes / 17% |
| 40 votes / 11% |
| 51 votes / 14% |
| 23 votes / 6% |
| 60 votes / 16% |
| 31 votes / 8% |
| 68 votes / 18% |
| 29 votes / 8% |
Hopefully you don't mind us asking, but could you let us know how old you are? (135 Votes)
| 4 votes / 3% |
| 22 votes / 16% |
| 54 votes / 40% |
| 32 votes / 24% |
| 14 votes / 10% |
| 4 votes / 3% |
Would you allow us to contact you about future surveys/Lady Geek projects by giving us your email? We promise not to bombard you with emails, nor will we pass your address on to anybody else. (99 Votes)
| 0 votes / 0% |
| 0 votes / 0% |
Anything else you would like to tell us? Feel free to add in any suggestions about what is important when it comes to technology. Also if you think we missed an important question or issue, let us so so we can add it into the next wave of the survey. (67 Answers)
Answer 1 of 67
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Answer 2 of 67
test
Answer 3 of 67
Who is the primary buyer/decision maker for technology in the household?
When asking which brands you'd recommend, could their be an option for "other" as I would have put down Sharp (great flat screens!)
:)
Answer 4 of 67
test 4
Answer 5 of 67
test 4
Answer 6 of 67
test 4
Answer 7 of 67
test3
Answer 8 of 67
Sorry for so many "can't really comment" answers in Q3 - I don't have a TV set and block all ads online (yeah, I am that mean) so I'm not really up to date with advertising. All I know are either praises for doing REALLY GOOD JOB (almost none - can't think of any example at the moment!) or usual face-palm bitching about Della like products.
Answer 9 of 67
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Answer 10 of 67
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Answer 11 of 67
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Answer 12 of 67
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Answer 13 of 67
I totally agree with your article I read on The Times Online - I hate patronising technology ads targeted at women!
Answer 14 of 67
It's a bit condescending to have separate marketing campaigns for women. Good tech advertising doesn't segregate the sexes. It's not like they're selling tampons. Sheesh.
Answer 15 of 67
the bit in your survey that says "None of these brands understand women" doesn't make sense. there should be a single checkbox or something instead of what's there.
there is a world outside britain. pity you don't have a single loaction category of even "not in the UK"
Answer 16 of 67
there should be more interesting /stimulating and creative games for girls from age 10 years to teens there is too much focus on boys
Answer 17 of 67
Nothing else to say.
Answer 18 of 67
I think it's important to discuss how women are portrayed in ads, be it for tech stuff or other products. So - maybe a bit more on that. Well done for doing this and I would be interested to find out the result.
Answer 19 of 67
I don't personally believe that technology product companies should focus anything specifically to women (or men) ... or be gender-specific at all. They should simply aim to produce a killer product with great usability and functionality - full stop. Anything specifically focussed on or tailored to women I would think is compensating for some other deficiency and/or results in my paying for additional marketing rather than product/quality.
Answer 20 of 67
Companies seem to assume you have a basic level of knowledge of what's good, what things do, and how they work. But I dont. It would be good to make things simpler without being patronising. I like it if things look nice, but it's definitely not the most important thing. And I'd never buy anything pink.
Answer 21 of 67
re Q13 - I'm from Berlin, Germany
Answer 22 of 67
I think it is important that stereotypes are not used negatively or positively in companies marketing their products. In fact it positively annoys me when they do. I run a small PR agency so I do understand about the need to drill down to who the customer is..... fine/clever if is subtle, but not fine if they go down the "That's why Mum's gone to Iceland route."
Answer 23 of 67
Don't have time to think just now. Laters!
Answer 24 of 67
On question 5 there should have been the option to answer 'none of these: women's needs in technology are no different to men's'. By omitting that, you are making the (sexist) assumption that women who use tech should be treated differently in some way to men; I do not believe that to be the case.
Answer 25 of 67
I think the key difference in purchasing is that men are still trained to geek over the tech itself, whereas women (who are generally far busier) are more interested in what it can do for them. But maybe that's me. I do appreciate the aesthetics, the geek coolness and ginchy apps, but if it doesn't make my life easier, forget it.
Answer 26 of 67
This survey comes across as sloppy (duplicated entries) and remarkably patronising to women. Personally I object to the wording of almost all these questions, for example Q3 should have included 'the product works efficiently' or 'the product is good value for money', nobody in their right mind would ask these questions of a man although I know plenty of men stupid enough to believe latest = best, most of them own Vista PCs.
All marketers need to do is stop treating women like an alien species, it is not a solely male environment and singling women out by their gender is all that alienates products.
Answer 27 of 67
Try not to make the answer boxes sound so patronising. Having to tick a box saying "pays lip service" makes it seem aimed at women who don't have a clue about technology and you're dumbing it down for them.
Answer 28 of 67
You were doing ok until you patronised me with question 5. My 'needs' are within the range of normal needs of consumers as a whole, not in some weird 'womens needs' sub-section.
Answer 29 of 67
I think you're asking the wrong thing in question 5. Women are consumers too, and want technology to solve problems. I'm not interested in whether a gadget fits with the decor of my home (how patronising!) - i'm just interested in the spec, function and design. I think this is common to men and women.
Answer 30 of 67
I'd like things to be useful and beautiful - isn't that what all products should aim for? (And the use can simply be 'entertainment'.)
Answer 31 of 67
I wish women's magazines would all have columns de-mystifying technology for women. So many women around me seem mystified and frightened by technology. I don't understand that and don't read women's magazines, but on the reverse find it annoying that my favourite magazine Wired seems to be geared towards young men only.
Answer 32 of 67
If I noticed marketing was specifically aimed at women, I think that would be a bad sign, it would probably mean it was patronising!
There's an error in the wording of Q17.
Answer 33 of 67
Good work. As a women in technology it can be a battle!
Answer 34 of 67
If this survey were aimed at men would you be asking if a gadget needed to match their home? I doubt it. In trying to appeal to women you have made the same mistake as the manufacturers - you have patronised us.
Similarly would you ask men if they bought technology with their female partner's advice? I doubt it.
Next time you write a survey don't talk to us as if we're fluffly-brained imbeciles who don't understand tech. This is the same mistake the tech manufacturers make. Speak to us in an easy-to-understand but not patronising way and ask gender neutral questions.
Answer 35 of 67
This questionnaire is sexist and patronising. The questions in Q3 are particularly appalling. The technology does not need to look feminine or fit in with my home.
Also, as an interaction designer I'm equally disgusted that you are not quantifying what you mean by DESIGN. Are you talking about the industrial design? The interface? The packaging?
This is a vague and poorly researched survey that starts with a general statement ('pinking up' tech) that is not backed up by any specifics whatsoever.
This is rife with double standards -- if a male happens to answer this survey, is there a box to tick that "they ask a female friend to buy them technology" ? I have always helped my past boyfriends buy their technology, I have set up networks in every flat I've lived in (for them), speaker systems, printers etc.
I think you owe us a public apology.
Answer 36 of 67
I live in Denmark - hope that is not a problem regarding your survey! I had to choose a region, so I chose London :-)
Suggestion: In stead of asking only about producer names, maybe ask if we have seen a product that fits our needs. I had to go to the living room to see what brand our TV is ... don't remember and don't care about brands, care about the product.
Answer 37 of 67
not sure why you think women's technology requirements are different from mens, or why your survey is written in such a patronising manner
Answer 38 of 67
Do you think it matters if you are a man or a woman when it comes to your technological needs? What do women want/need that is different to mens'?
Answer 39 of 67
Can you get yourself featured on BBC's 'Click' programme? Had I not been a Times reader I probably would not have come across your site.
Answer 40 of 67
i'm surprised at how few games there are out there for women. i'm not saying that i want a game with a female lead character or anything like that, but i'm sick of games about cars, and wars. they are boring. what about something else?
Answer 41 of 67
Apple is a bit of a broad category. I have an ipod, but am not particularly an Apple fan outside of that.
Some additional questions which could be useful:
What technology we currently have
What we want to buy in the near future
What's stopping us from buying it now (value for money, possibility of being obsolete etc.)
What we think is cool, but would never buy (the old Guiness question)
Thanks for asking! BTW, in Berlin, not London, but you don't have "outside UK"
Answer 42 of 67
Build quality, coupled with a good design and excellent use of the latest technology is the best way to reach women. Patronising adverts and products in pink really isn't.
Answer 43 of 67
You could probably mock up a couple of adverts for products based on current adds from e.g. dell and apple and ask people to comment on them.
i must say that the dell advert which tries to sell a laptop based on the fact it can match your outfit is probably the worst advert i have ever seen.
Answer 44 of 67
I would never, ever buy a pink gadget. It strikes me as rather childish when I see someone with a pink phone, or other gadget. It's not that I don't like pink, but it does seem sad that they market products to grown this way. We don't all like pink, especially that shade of Barbie pink.
Oh, and I don't live in Scotland, I live in Ireland. But there wasn't even an option for Northern Ireland so Scotland seemed like the next best choice!
Answer 45 of 67
The problem is that the sales people (not exclusively male, but often) have only two ways of speaking: 'nerd jargon' mode, and 'doesn't know what a cd is' mode. I need someone to treat me like a clued up young women, who happens to enjoy speaking in english not 1s,0s and acronyms. I have to power dress to go shopping for technology to be taken seriously, or get a male friend to either translate or intimidate, which is ridiculous.
Answer 46 of 67
NO
Answer 47 of 67
Is there really anything that makes us different from men in terms of using and buying technology? The only thing I would really like to is not be judged stupid when I'm researching for technology, or being an object pictured in advertising as something men will get if they buy a product...
Answer 48 of 67
My suggestion to the technology companies is don't try and please men or women. Just make a great product. Women get turned off by technology which is too much 'toys for the boys' but also which is too 'girly'. Colouring something pink or setting up a special 'girls games' site isn't going to encourage more women to buy their product and more than likely will annoy those who were considering buying the products in the first place.
Answer 49 of 67
i disagree that there is a need for question 5. If you believe that women are completely equal to men in their technological needs then their needs are no different than a mans needs.
Don't pussyfoot around our different DNA just give us products that do what they say on the box.
Answer 50 of 67
If the answers to the questions are going to be: No Clue, Really Understand, Lip Service & Can't comment - you really should consider rating products rather than just brands. Some brands market individual product lines differently... you made a start with Sony.
Answer 51 of 67
I did not buy any of these in the last 12 months (Q4) but there was no option to say 'None of these'. I did buy a new iPod though, plus Wii/DS/Xbox games, a sonic toothbrush, MS-Office software and an Xbox wi-fi connector.
Answer 52 of 67
Keep up the good work ;)
Answer 53 of 67
I am glad to have come upon the article of Belinda Parmar in the Times Online, as the increasing "pinky-ness" has annoyed me for quite some time.
I don't want companies to think of me as a silly little girl who wants everything in pink and as dumbed down as possible. I want them to see me as a customer. I want them to provide honest facts and help when needed instead of being patronised or coddled in such ridiculous ways.
Overall I find your questions good. Maybe another multiple choice option could be: "Not buying this brand" as in having had bad experiences, maybe with an option to state the reasons why one refuses or at least tries to avoid using certain brands or applications/technologies.
Or maybe simply ask if women even want technologies to be 'tailored' to their gender.
I think the companies should simply try to focus on making their products easy accessible (but not dumbed-down!), good quality and as eco-friendly as possible and provide good support.
Ooops, sorry, for rambling on so much. <:)
Answer 54 of 67
I hate when companies made pink products to appeal to women, this is secong only to speakers shaped like handbags and the like. I want speakers NOT a handbag. I know more baout technology than my husband but nine times out of ten sales reps talk to him. If I ask a question they answer him. I tend to tackle this by showing that I know more than them
Answer 55 of 67
I've only just found you via CMI, but thank you for taking up this mantel. Be careful we don't become singled out because of this though. I'm sure you've thought of that already!!!
Answer 56 of 67
I think the Gadget show on TV is making a brave effort (like Top Gear) of appealing to the woman viewer. I work in an IT Dept and gadgets are important to me, my colleagues and my family (all of whom workin/study IT). Like you I hate to be patronised and I hate everything to be pink. If I want to customise a laptop I can buy vinyl prints to decorate it, I don't need Dell to make be a sky blue one with pink dots! Like the guys I like good kit which is robust; functional, esthetically pleasing and fit for purpose as well as being value for money. My needs are just like the men I know EXCEPT for the need to want to synchronise my kit with my home life a little more than they do perhaps.
Answer 57 of 67
Q7 didn't have the answer I wanted - I research and buy both online and in-store. One does not preclued the other.
Answer 58 of 67
I don't consider my tech needs as a woman to be any different to a man's. Unless it's a 'toy' gadget, like a games console, things like mobiles/cameras/laptops are all used in much the same way, which mostly sell on reviews found online.
Answer 59 of 67
Why do companies make a fuss about the fact that we are women. I would sooner not be singled out!!
Answer 60 of 67
Maybe have an option to select 'doesn't acknowledge women have different needs' in that I prefer companies that don't have gender specific advertising campaigns/products.
Answer 61 of 67
I work for Sony Computer Entertainment. We develop games for the PlayStations, we do not make very good games for women unless you count the social games. I don't like pink :-)
Answer 62 of 67
i'm currently living in the USA — hope this doesn't bungle your data. i'm curious if you're sole focus is on UK women and if you find country-specific trends and patterns. keep up the great work!
Answer 63 of 67
Your question about researching instore/online and buying instore/online didn't offer me what I really do - I research both instore and online, and then buy online (probably). But it might be different for different products.
You didn't mention mobile phones enough - yet it's the one piece of technology almost all women in the UK will own and would have opinions about!
I wasn't sure how to answer the question about wanting my technology to look 'feminine' - I want my technology to look stylish, and probably not corporate, but it doesn't need to be pink and furry!
Answer 64 of 67
Yes, I am an educated woman, work in advertising and totally tech and web literate.
But the choice of products for me is overwhelming. Just TOO many. I'll always research things properly before buying but it is just too much.
For example I want a new phone. Why do there to be about 100 phones. They all seem to do the same thing. Why do there have to be hundreds of different tarrifs. I obvioulsy know the answer - different brands different models etc etc
I find it so wasteful of resouces, time energy everything.
I wish choice could be simplified without compromising on quality.
I would like to see a female orientated tech site that know what things women find important. Obvioulsy there is stuff, t3 etc for guys, but I dont particularly like reading those - by men for men. Yes they are good with advice but according to what men look for in products.
Answer 65 of 67
Great survey... though could have done with a 'tries-but-fails' option on Q5.
Answer 66 of 67
My email address is clairecircuit@gmail.com
Answer 67 of 67
Staff training - not to make assumptions about customers' level of tech knowledge based on gender or age.
I don't think tech needs to be directed towards women specifically, perhaps just less male orientated.
The user experience is so important, look at Apple. People are happily using a product (iPhone/ Touch) that is worse than the competition in quite a few ways (multitasking anyone?) because they have got it so right in terms of the look and feel.
Wy does LG feature twice in Q1??
If you were designing your ideal technology gadget or smartphone application, what would it be like? And how would it be different to what you can buy already? (92 Answers)
Answer 1 of 92
zzz
Answer 2 of 92
Make their products more environmentally and socially responsible - get rid of dirty production and short product life spans.
Answer 3 of 92
Because I'm not very proficient with technology, I would like a service where companies will "install" or "set up" for you for free.
Answer 4 of 92
test 1
Answer 5 of 92
test 1
Answer 6 of 92
test 1
Answer 7 of 92
test
Answer 8 of 92
Probably stop dividing their goods to male vs female versions e.g. pen drives for women MUST be pink otherwise our brain explode.
On a more serious note I would probably spend more if I was treated as thinking person: both in advertising and in stores. Going to buy some gadgets is always a terrible experience - people always assume that if you're a woman, you have no clue about consumer electronics and need something that looks cute).
Answer 9 of 92
test
Answer 10 of 92
test
Answer 11 of 92
test
Answer 12 of 92
test
Answer 13 of 92
Whatever it was, it would be intuitive, responsive and a joy to use, like the iPhone. And feel professionally designed and well made.
Answer 14 of 92
it would be easier to keep clean. like, not have vertical grooves in horizontal surfaces for example. and i'd ban touch screens, especially in public places. really gross.
Answer 15 of 92
It should be able to apply lippy!!! lol only joking.
I think my ideal technology is one that performs the function that it was intended for without unnecessary extras. The iPhone idea is good in that you can add apps to extend the basic functionality - that idea suits me because I can customize the technology to suit my life rather than the other way round.
Answer 16 of 92
no not really but i feel there shold be a variety of colours and designs to suit the individuals personality
Answer 17 of 92
I don't know.
Answer 18 of 92
dk
Answer 19 of 92
I'd love a multitrack programme for music composition that works on a smartphone.
Answer 20 of 92
I love things that are totally integrated - I'd love it if my Nokia E71 calendar gave me the option to enter someone from my contacts as the meetee and populated the details with their phone number or gave an option of their office as the meeting location and then integrated this will Google maps.
Make my life easier in every way that's possible! That's all I really want.
Answer 21 of 92
Easy to handle, easy to use on the move, long-lasting battery power, easy connectivity. NOT PINK!
Answer 22 of 92
N/A
Answer 23 of 92
It would be very intuitive, i hate things that take ages to set up, or are difficult to set up. The iPhone was ok but I had to call the information line. I generally prefer things that do only one or two tasks. The more complicated something is the more I am turned off by it. I have specific tasks that i want technology to perform and if it confuses me with lots of settings and different buttons, it takes up time and effort. I dont buy technology for the "cache" I buy it to make my life easier, so anything that doesnt do that just doesnt appeal.
Answer 24 of 92
never thought about that.
Basically I do believe that software can solve everything. ;-) When it comes in a well designed, handy hardware + great usability, I'm happy.
Answer 25 of 92
predictive, useful and easy to use.
Answer 26 of 92
Haven't thought about this.
Answer 27 of 92
It would aggregate other programs. I need the equivalent of a really good secretary, so that I only need one entry point for information but it would go into the myriad functions that I have available.
Answer 28 of 92
I don't have an "ideal" gadget, I find all the products on the market satisfactory
Answer 29 of 92
Good to look at, light weight, durable and high powered!
Answer 30 of 92
Good to look at, light weight, durable and high powered!
Answer 31 of 92
It would be functional in a number of applications
Answer 32 of 92
...
Answer 33 of 92
If I designed something, particularly if it was a smartphone ap, I certainly wouldn't give my idea away for free.
Answer 34 of 92
I like my Nokia E71 a lot - but I wish it was much much faster at browsing via mobile Internet. I'd use the apps so much more if it weren't for the death crawl pace of downloading stuff like blogs on it. So basically, I'd like everything to work fast and seamlessly.
Answer 35 of 92
I'd like a way to easily export appointments from the (in the workplace) ubiquitous Microsoft calendar system into Google calendar or ICal or both.
And the bl**dy earphones! it must be possible to make a pair of good quality earphones with a retractable cable so you don't always have to spend the first 5 minutes of travel unravelling the cable.
Answer 36 of 92
There are a lot of great gadgets out there right now that I love -- iphone, Blackberry and Nokia phones because those companies do the most intuitive user interfaces. My issue is generally with applications, most of which seem to be either aimed at men and/or techie for the sake of techie. Just because you can do something doesn't mean you should!
Answer 37 of 92
Good variety of existing gadgets but wish reliability was 100%. Devices (from laptop to smartphone) being unreliable is my pet hate!
Answer 38 of 92
It would be a blackberry mixed with an iPod mixed with a psp
Answer 39 of 92
Function is first, then style. But style must be appropriate and assist in the function, not take away from it.
The iPhone is a good example, but still the ergonomics of it as a phone are poor- not easy to hold etc etc.
I also detest anything pink or with flowers, I feel completely patronised by it.
Answer 40 of 92
It wouldn't be pink or marketed to women. It would be sold on its merits as a device.
Answer 41 of 92
It would feel wonderful to use, be implicit, forgiving and empathetic. It would probably have been designed by a world-class team of interaction designers, human factors / UX people. It would feel like an Apple product: smart.
Answer 42 of 92
It's not so much how it is designed but how it is sold, I find it difficult to buy technology as sales people often over-simplify if I am on my own, or address my partner with answers to my questions. I like the odd touch of pink in the design of some products, but that doesn't make it any more "female friendly". Likewise with games consoles, I have the option of playing either a grostesque uber macho mob boss character or dressing up puppies and designing clothes. Where are all our kick-ass Lara Croft heriones? And can't a cutesy looking game have adult puzzles to back it up? Very frustrating.
Answer 43 of 92
Practical above smartnes and design. Example: I need a tool to "tag" my contacts on my iPhone in order to find people I know from a certain network - or remember all the relations I have to a certain person. That would save me a lot of time.
Answer 44 of 92
Cleaner UI than most, fewer frills, more substance, more thought about how the thing will actually be used in the real world. Flashy animations, for instance, look nice in the store but waste time in daily use.
Answer 45 of 92
I like gender neutral products and services.
Answer 46 of 92
Something that actually worked like it should. Good battery life, portable, stylish, with all the features you want your tech to have!
Answer 47 of 92
Usability above all else is about all I ask.
Answer 48 of 92
I'm one of those naughty people who doesn't read the instructions and 'dives in' when I get a new gadget.
Therefore anything that I were to design would have to have a straightforward user interface that didn't require immersion in a several hundred page technical document to begin to use and/or connect to other gadgets as required.
I would also seek to do something that was either able to connect wirelessly (again in a straightforward fashion) and had sufficient battery strength and life that meant I didn't need to have a living room floor resembling spaghetti junction, several plugboards etc.
I would also design any required power source to be of a size and weight that made it portable (ie - that could be tucked away into a handbag and not leave you with an RSI because of the additional weight involved in carrying it round.) I also want my devices to be able to 'speak the same language' and communicate with each other as easily as possible. It's probably the reason I have stuck to Sony over the last couple of years but I don't necessarily want to be restricted to a single brand.
For my birthday this year I was given one of the new Sony P series notebooks. It fits most of the above criteria (good size, handbag friendly power source, good spec etc) but the battery life sucks - you get about just over an hour if you're only using it to surf. And don't get me started on VISTA.
For phones - I have an MP3 player so the 'extras' that I want from a handset are good browser capability and a really decent camera. For that reason I again opted for a Sony Ericsson. The Iphone's camera cannot begin to compare. I do not want a cumbersome handset - again something handbag/pocket friendly.
Answer 49 of 92
Easy to use and pick up instantly, not requiring a manual the size of War and Peace to understand it.
Answer 50 of 92
i'd want something that can quickly access what i want. there's no need to have a feminine design in order to make me want to use a product/gadget more. i mean, having a pink phone just looks stupid and girly. i want to be neutral even if i am a girl.
Answer 51 of 92
Easy to install, works quickly and works well (does what it says on the tin), with options for basic and advanced users.
Not out of date/obsolete within 6 months. Not charging for upgrades.
Ultra-portable. Non-intrusive. Wireless.
Answer 52 of 92
Something that links EVERYTHING without me having to program it
Answer 53 of 92
Handbag with pockets suitably sized for netbooks, pda, mp3 etc (not technically a gadget but would still be very useful). Most standard handbags have pockets which are too small for PDAs and those designed for netbooks only seem to come in pink/floral or "rugged manly" designs.
Slimline, fully functional PDA with qwerty keyboard rather than touchpad. Would fit more easily in a smaller hand than current models and therefore make one handed use less awkward.
Answer 54 of 92
lightweight .wifi.easy to use on arm of chair/small space so no wires sticking out in front.cheap to repair.
Most gadgets are as expensive to repair as they are to replace. I hate to dump something that cost a lot and has otherwise got years of life left except for one small component. Get me something I know is easily repaired and I will beat a path to your door.
Answer 55 of 92
I like neat, well designed products. I would like a faster, smaller lighter smartphone.
Answer 56 of 92
it would make it obvious what the product could do and explain both the extent and the limits of its functionality without obscuring things with flashy marketing speak and fancy special effects
Answer 57 of 92
it would have all the handy softwares.
and would look good in ur hands.
it would have a model for men,women and kids
no one would be left out.
Answer 58 of 92
a notifier on the task bar, so that I can see the speed of the internet connection, and how robust it is
Answer 59 of 92
iPhone.
Answer 60 of 92
I would be pocket size- meaning slim but not huge (like the i-phone and blackberry) but not too small (like the i-pod nano). It would be in a range of colours that have been recomended by All the public (not pink and purple for women). And can not over priced for everyday people to afford!
Answer 61 of 92
Light, clean, easy to use but customizable, and combining some applications. I think my iPhone is almost perfect, but I rather it to continue to be light than have a better camera and become heavy.
Answer 62 of 92
I don't think there are any new gadgets I'd like I'd just like what currently exists to be better suited. For example when looking for a Nintendo DS I could either get a 'girly' one with some stupid Dogs game or a 'macho' one with an action game. Why not supply the pink one with an action game or make non gendered colours available (I ended up buying a two colour bright red and black DS from the US) with no games. Out of interest the games I own for it are Civilisation, Final Fantasy IV and Grand Theft Auto.
Answer 63 of 92
there is nothing that i cant buy already but i would like it to be directed more at woman for things such as games consoles....why is it always soccor games and wrestling???
Answer 64 of 92
I'm quite small, so I'd like my portable gadgets to be lightweight - I don't want to be lugging around a 5kg laptop. However, I don't buy technology just because it's shiny. It has to be functional, so I want excellent battery life and good specs.
I also loathe pink, hate glitter and would rather have something sleek and minimalistic.
Answer 65 of 92
I think that the next generation of technology has to do with how media is consumed. I would suggest that Sony provide access to the latest films through the PS3 for a fee so you don't have to drag kids to the cinema. I would also suggest that if I purchase media, I would be able to use that media on any device I have - for example, I should be able to utilise an audiobook purchased on Audible on my HTC, my PSP, my PS3, my iPod, my Sony Ericsson, etc without additional software.
Answer 66 of 92
It wouldn't look like an airplane control panel. It would be easy to repair/replace batteries or other parts. It could be handed in for recycling. It would be rechargeable or use rechargeable batteries. It would have Fairtrade credentials. There would be options to have BIG WRITING or colour coded controls for partially sighted.
Answer 67 of 92
Laptop which was a touch screen 17inch with a stand that could use any keyboard and if needed.
Answer 68 of 92
It wouldn't be PINK anyway. It'd be high spec, easy to use but with the option to use more complex settings. It'd be light enough to carry around everyday, have long-lasting batteries, be good value for money, and be practical.
Answer 69 of 92
Adapt the Google G1 to be waterproof (I ride a motorbike!).
Answer 70 of 92
Creativity isn't a strong point for me...
Answer 71 of 92
If it was a gadget, I would not design it in horrible colours (pink, lilac, etc)
For a Smartphone application, I would keep them the same as they are now. The ones I have used for the iPhone seem user friendly.
Answer 72 of 92
I would mostly go for functionality and intuitive use. Only as a finishing touch I'd go for a nice design - avoiding pink. ;)
Answer 73 of 92
My requirements are the same as anyone else's - longer battery life on my Blackberry and Notebook, more powerful portable gadgets etc. I am the most tech-literate person in my company (which is a tech agency) and although this is often commented on my colleagues as being unusual (in that I'm female and un-nerdy!) I honestly don't believe my technology needs are different to those of tech-literate males.
Answer 74 of 92
It would be FULLY customisable to how I want to use it (not partially, as someone thinks I want to use it, or is telling me I should use it).
I know what I want to do, so do the programming and back off!
Answer 75 of 92
It wouldn't be pink. I'm almost 50 yrs of age and a Professional woman. My needs are just like the guys I work with. I might choose a lighter or smaller laptop for ease of carrying than they do, but its function and design have nothing to do with my outfit colour! Smartphone Apps need to include budgeting items; good calendar and appointment options with "extras" to cover family needs (like appts for kids and family events as well as work). All my kit needs to help me combine my home life with my work life so I like (for example) the idea of a 2 Sim phone (private and work on the same single device - so I don't have to carry 2 phones around) etc.
Answer 76 of 92
Converged device - I don't want to clutter my handbag with loads of different gadgets.
Answer 77 of 92
I want something that can do everything brilliantly. Sony Ericsson specialise in camera phones and all the others seem to get everything else right except the camera - why isn't there one that does it all? I want a touch screen mobile, that allows me to browse the internet, has an impressive app store, connects to both my Exchange and Gmail accounts easily and takes brilliant pics that I can upload directly to Facebook or Twitter when I want.
Currently I'd need at least two devices to achieve all this
Answer 78 of 92
Unsure about the design but I would include better and more user friendly instructions.
Answer 79 of 92
It wouldn't be pink!!
Answer 80 of 92
not sure
Answer 81 of 92
I would design the gadget to be small but not too small that it is un-usable. It would only have the necessary options I require, not bells and whistles which I will never ever use. It would have something to make it easy to find.
Answer 82 of 92
I like useful functionality that improves the quality of the experience, so for example a smartphone with a touchscreen that responds quickly (not like LG's products)
I'd like products to be more robust and feel like a quality product in the hand, with better finishes.
Answer 83 of 92
simple, intuitive, and it would have "memory" so that the more i used it, the more it learned what i wanted thus making it quicker and easier each time
Answer 84 of 92
It would be intuitive and not a big ugly grey/black box - it would be well designed to fit into my environment.
Answer 85 of 92
Very intuitive, fewer steps
Answer 86 of 92
An iphone app that enabled you to teleport!
Answer 87 of 92
Oooh, this is too difficult for the time I have available for the survey!
Answer 88 of 92
fused a number of things - web, managing photos and photo sites
Answer 89 of 92
Sleek design and hardy, practical multi-functionality would be top of my list. I would love a smart phone that looked gorgeous (but not PINK!), and included a decent camera, fast internet browsing and a digital radio.
Answer 90 of 92
Customisable. Be able to add the functions you want, disable/remove the ones you don't
Answer 91 of 92
I'm not into technology enough to even think about what it would be. I guess it's when I'm trying to do something and find I can't because the technology (computer or cell phone, say) doesn't support what I want. But can't think of anything off the top of my head.
Answer 92 of 92
Be intuitive, does what is says on the information
How confident do you feel about buying technology? (130 Votes)
| 3 votes / 2% |
| 40 votes / 31% |
| 3 votes / 2% |
| 1 vote / 1% |
| 75 votes / 58% |
Which of the following statements best describes how you feel about technology? (134 Votes)
| 0 votes / 0% |
| 71 votes / 53% |
| 42 votes / 31% |
| 2 votes / 1% |
| 16 votes / 12% |
| 3 votes / 2% |
| 0 votes / 0% |
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Thinking about the following brands, can you please tell us whether you have used the following brands? (130 Votes)
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Are you male or female? (130 Votes)
| 3 votes / 2% |
| 127 votes / 98% |
What region do you live in? (130 Votes)
| 62 votes / 48% |
| 18 votes / 14% |
| 8 votes / 6% |
| 5 votes / 4% |
| 6 votes / 5% |
| 7 votes / 5% |
| 9 votes / 7% |
| 2 votes / 2% |
| 12 votes / 9% |
| 0 votes / 0% |
| 1 vote / 1% |
Which describes your current employment situation? (130 Votes)
| 81 votes / 62% |
| 21 votes / 16% |
| 19 votes / 15% |
| 2 votes / 2% |
| 7 votes / 5% |
Which of these represents the highest level of education you have achieved? (130 Votes)
| 0 votes / 0% |
| 4 votes / 3% |
| 2 votes / 2% |
| 19 votes / 15% |
| 63 votes / 48% |
| 36 votes / 28% |
| 4 votes / 3% |
| 2 votes / 2% |
If you have children in your household, please can you tell us what age bracket(s) they fall into (you can tick multiple boxes)? (146 Votes)
| 23 votes / 16% |
| 18 votes / 12% |
| 23 votes / 16% |
| 82 votes / 56% |
Which of the following statements best reflect how much technology brands understand what YOU want? (125 Votes)
| 0 votes / 0% |
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Would you like to part of the Lady Geek panel which advises technology companies on what women want? (120 Votes)
| 79 votes / 66% |
| 41 votes / 34% |
What is the one MUST HAVE gadget on your Christmas list? (41 Answers)
Answer 1 of 41
HTC Hero smartphone
Answer 2 of 41
Wacom tablet
Answer 3 of 41
netbook
Answer 4 of 41
nintendo wii
Answer 5 of 41
none
Answer 6 of 41
HTC Hero
Answer 7 of 41
New camera
Answer 8 of 41
GPS
Answer 9 of 41
ipod touch
Answer 10 of 41
PSP 3000
Answer 11 of 41
A new cooling fan for my PC videocard
Answer 12 of 41
MacBook Pro
Answer 13 of 41
iMac
Answer 14 of 41
Dell M15x Laptop
Answer 15 of 41
I've just cracked an bought iPhone, so none really!
Answer 16 of 41
HTC Hero
Answer 17 of 41
eReader
Answer 18 of 41
smart phone
Answer 19 of 41
iphone
Answer 20 of 41
iPod Nano
Answer 21 of 41
We have most of them
Answer 22 of 41
New phone/blackberry
Answer 23 of 41
Smartphone or new laptop
Answer 24 of 41
android phone
Answer 25 of 41
I really want a flip video camera
Answer 26 of 41
New DSLR
Answer 27 of 41
Panasonic Lumix G1
Answer 28 of 41
I've pretty much got everything I want!
Answer 29 of 41
I'd love an iPhone, but I won't be getting one!
Answer 30 of 41
iphone
Answer 31 of 41
Microsoft Office - i have to buy it because it doesn't come free, i am a young single female professional and i can't afford to buy extra software like this!
Answer 32 of 41
iPhone
Answer 33 of 41
Netbook
Answer 34 of 41
Sony PS3
Answer 35 of 41
Blackberry Bold 9700
Answer 36 of 41
Blackberry Bold 9700
Answer 37 of 41
digital photo frame
Answer 38 of 41
New external hard drive
Answer 39 of 41
gadget to save LPs to computer and then burn cds
Answer 40 of 41
Apple i-phone
Answer 41 of 41
waterproof mp3 player